I think it's because the majority of commentators still don't actually get the heart of what we do: what I'd call "compounding." As
we all know, Brentford 2027 isn't the result of one great transfer window, it's the sum benefit of constant steady improvement over a decade, never having to do a Spursy 'reset.' Look how our squad has built:
2016 - Henry
2018 - JDS
2019 - Jensen
2020 - Janelt
2021 - Ajer
2022 - Damsgaard, Hickey, Lewis-Potter, Yarmoliuk
2023 - Collins, Schade
2024 - Carvalho, Nunes, Thiago, van den Berg
2025 - Kayode, Kelleher, Milambo, Ouattara
2026 - Anthony, Furo, Sangare, Schuster, Wilson
Always improving, but always keeping a spine of the "keepers of the Brentford DNA" whilst taking the financial gains from Mbeumo, Wissa & Co. along the way to make it all possible. So impressive