As much as I find the methods and tone of Chapman's posts fairly nasty, there is an element of truth in what he says.
I have said before that I am not a massive fan of the flags. But, I don't dictate what happens, and clearly a lot of fans like them. Who am I to say how fans should enjoy themselves?
Do they impact the atmosphere? Pre-match, for sure.
Will it impact the match? Not in my opinion, but I'm sure the players have a different opinion. At least the club captain has a positive opinion on this.
Does what happens on the pitch play the most important factor in match atmosphere? Yes, because fast attacking football, goal mouth action, controversial moments, creates the atmosphere.
For me, culturally, we are pining for something that has dissipated over many years. The game is not a working class game that is affordable anymore. Culturally, people have changed and want to be entertained. Being a football supporter, for many, seems to be a case of rocking up and getting value for money. Brentford is less the heartbeat of the community than decades ago. I believe we have around 400 season ticket holders who are aged between 18-24. The Premier League (although I stand to be corrected) has around 4-5% of fans who are 18-24 who are season ticket holders.
When I first started going to watch Brentford, the crowd was very different to now. Yes, there were plenty of games with only 4500 fans in attendance, with a fairly dull atmosphere. But, the congregated fans in the New Road made attempts to sing or chant something, even if it was for their own entertainment. Those who wanted to sing, congregated together. As my confidence grew, I shuffled closer to them, so I could be a part of it and sing with them. A lot of these fans were fairly young, say between 16-30. We were paying £4-6 to watch a game and rock up on the day to get through the turnstiles.
Football in Division 3 and 4 was not as entertaining, but we were there, watching some pretty awful football at times. Of the 4200 fans at Griffin Park, everyone really cared about the club. They were engaged. My first away day at Elm Park saw us pack out the away end. I'll never forget how united the fans were. But the game was a full affair, and the match atmosphere was pretty rubbish in the end. But I didn't care. I felt like I belonged. I felt like a part of the tribe. And every away game I went to, even if there were less than 100 of us, the more the regulars took me in and made me feel invested in the club.
But now, everything is different. Football is expensive. We have a fair number of customers who turn up and don't really care that much about our club. We have an ageing fanbase with young fans priced out of attending. I feel very much a part of our club because of my involvement outside of the stadium and because I know so many fans from having travelled home and away for decades. But for a newer fan, who wants to get involved, feel the same way I felt....how do they do that? They could be stuck in a pocket in the West Stand where fans don't really sing. The confidence you need to have to start up a chant, needs to be immense. And you need singers around you.
We don't have the culture to sing anymore, which is where I do agree with Rebus that by and large, what happens on the pitch is what determines the atmosphere.
But finally, and it's the biggest point for me: The best atmosphere comes from engagement with away fans. Hate Corner remains legendary for the simple reason that we sang songs AT the away fans and they did it back. That generated a lot of atmosphere because we were not reacting to what was happening on the pitch, but to the away fans. Currently, we are so far away from the away fans, it's destroyed any ability to generate any atmosphere other than through what's happening on the pitch.
As a proper final point, I'd much rather the flags were produced by a Brentford fan. I;m fairly sure we got mates' rates too. So I'm ok with that. And Gary has been coming to Brentford for many many years, and even if he does support Arsenal too, I know he is far far more engaged with Brentford than Arsenal. He's not the only one who has become an avid Brentford fan, despite supporting another club in the past.